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Once Upon a Scream — Life Sumo Halloween 2026

Once Upon a Scream — the Crooked Kingdom and its fairytale characters
Explore the event Get involved

Something has gone very wrong with happily ever after.

Welcome to the Crooked Kingdom.

Once upon a time, the stories ended exactly where they were supposed to. The princess was saved. The wolf was defeated. The villains learned their lesson.

Or did they? Something happened along the way and you forgot to check on Happily Ever After… brace yourselves:

The Crooked Kingdom is knocking.

And there is a story to be told, a curse to be broken and a wish we need to make come true…

Live from the Crooked Kingdom

The Fairytale Felons are gathering.

Watch the story build we unfold Halloween with you story by story....

Live fundraiserConnecting…

Raised for Make-A-Wish

Our community goal is $25,000.

View fundraiser
Loading the official total
Competition count—

Kids colouring entries

Fairytale Felons coloured and returned.

Counter feed ready to connect
Curse count—

Businesses joined

Cairns workplaces that have accepted the curse.

Counter feed ready to connect
Live countdown31

Days until the Kingdom awakens

Friday 30 + Saturday 31 October 2026 · 5pm

Calculating Brisbane time…

Life Sumo Halloween 2026 presents

Two fright nights.One very big wish.

When

Hallows Weekender

Friday October 305pm till late
Saturday October 315pm till late
Three twisted little pigs guarding their crooked houses across a floating storybook path

Choose your chapter

Two nights of happily never after.

FRIDAY · 30 OCTOBER

The Crooked Kingdom Awakens

The gates open. Explore the Kingdom, meet its questionable inhabitants and see what happens when happily ever after goes completely off-script.

5PM TILL LATE · FREE ENTRYRSVP for Friday ↗
SATURDAY · 31 OCTOBER

Once Upon a Scream

This is the big one. Halloween night in the Crooked Kingdom. Costumes. Trick-or-treaters. Characters. Kids. Families. Treats. Mischief.

5PM TILL LATE · HALLOWEEN NIGHTRSVP for Saturday ↗

Can't choose? Come both nights.RSVP for chaos ↗

Red Riding Hood collecting Halloween treats outside a crooked storybook house

Trick or treat

Nibble nibble little troll,who is nibbling at my house?

Summon the little monsters—the ones bone to be wild. It's time to goblin up some candy.

Dress up · Get snapped

Once Upon a Crime

Fairytale Felons on the loose. Step into the line-up, get a pic snapped and load it up for your chance to win.

A Fairytale Felon posing for a Crooked Kingdom mugshot while Goldilocks takes the photograph
01

Trick-or-Treat

Bring the little monsters and follow the treats.

02

Meet the Kingdom

Our favourite storybook characters aren't quite how you remember them.

03

Once Upon a Crime

Colour a Fairytale Felon and enter the kids competition.

04

Mugshot Line-Up

Step into the photo booth and prove you definitely didn't do it.

05

Photo Spots

Evidence of your questionable trip into the Kingdom.

06

The Wishing Well

Make a donation and help us get closer to our biggest wish yet.

Donate — illustrated poison apple

This part isn't make-believe.

We're making our biggest wish yet.

Last year, together we raised $15,000. Now we're going bigger. And the Crooked Kingdom is calling you.

Crooked Kingdom fairytale characters climbing a winding graveyard path

Supporting Make-A-Wish Australia

Let's make big wishes come true together.

Make-A-Wish Australia creates life-changing wishes for children with critical illnesses. That's why we build. That's why our community shows up. And that's why we're asking Cairns to help us rewrite the ending.

Live from Make-A-Wish
Connecting...
Fundraising goal: $25,000

Loading the official fundraiser total...

Make wishes come true here ↗
QR code for the Life Sumo Hallowish fundraiserScan to donate

Calling all little artists

Once Upon a Crime — The Crooked Kingdom Lineup: Colour the suspects

We need your help

Another crooked curse is unravelling—and this one needs our littlest artists. Join the colouring mission, bring the Fairytale Felons back to life and help us cover the Crooked Kingdom walls with mugshots before they vanish from the story for good.

The Queen of Hearts and a masked Peter Pan racing through a colouring crime scene while a flying monkey carries a crayon
Fairytale felons colouring together at a table

Attention, little troublemakers.

The Fairytale Felons need you.

Some of the Crooked Kingdom's most notorious characters have escaped without their colour. Your mission? Fix that.

Once Upon a Crime Colour Me Rotten Kids Competition

Age groupWinnerRunner-up
4 & under$50 kids voucher$20 kids voucher
5–8 years$50 kids voucher$20 kids voucher
9–12 years$50 kids voucher$20 kids voucher
A fairytale felon flying with a giant red crayon and colouring pages
Colour Me Bad colouring sheets from the Crooked Kingdom collection

How to enter

Pick your felon

Choose one colouring page, a few favourites or the full line-up.

Colour the suspect

Crayons. Pencils. Textas. Creative chaos encouraged.

Entry is completely free

No payment or online registration is required.

Return your masterpiece

Get it back to us before 12 noon Monday 2 November 2026.

Choose your colouring pages

Get started right here

Choose your fairytale felons.

Pick your felon from the Crooked Line-Up, download (or drop into our office and pick up the sheets) and get colouring.

Entries close 12 noon Monday 2 November 2026

How to submit

Drop it off

Life Sumo | Level 1
25 Howe St
North Cairns

Post it

Life Sumo | Level 1
25 Howe St
North Cairns

ENTRY IS COMPLETELY FREE.

No purchase or donation is required to enter or win. Making a donation will not increase an entrant's chances of winning or form part of the judging criteria.

Twisted Queen of Hearts playing card

Optional gold coin donation

Help makea wishcome true

If you'd like to help us get closer to our $25,000 Make-A-Wish goal, families are invited to make an optional gold coin donation by scanning the QR code.

A crooked Snow White holding a poisoned apple beside a shattered magic mirror

Attention, businesses.

The Crooked Kingdom dares you.

Stop spectating, gather your crew and enter the Crooked Kingdom yourselves. One workplace walks away with the Crooked Crown.

A crowned cracked-egg character holding a sinister glue gun

Free to enter · $250 pledge challenge

Put your money where the horror is

Play the Game

Register your workplace for free, get the team involved and compete for Crooked Kingdom glory. If your business wants to raise the stakes, accept the optional $250 pledge challenge and help chase our $25,000 Make-A-Wish goal.

Pledge $250

The pledge is optional. Entry and judging remain completely free.

Play the Game

What is at stake

The Crooked Crown

Winning workplace — Life Sumo-funded Uber Office Lunch.

The Twisted Icon

Best dressed winning individual — $100 gift card.

01 · EnterRegister your workplace through the website.
02 · DonateMake your optional $250 donation directly to the official Make-A-Wish fundraiser.
03 · Get crookedDress the team or workplace during the nominated challenge week.
04 · Capture the evidenceTake your official team entry photo.
05 · Submit itUpload or send the photograph and nominate your Best Dressed team member.
06 · Claim the CrownEntries are judged and the winners are announced.

Enter the Crooked Kingdom

Register your workplace

Enter your details below to join the Crooked Kingdom business dare. Your registration will be sent securely through Life Sumo's Kajabi form.

How to share your entry

Email 3–5 photos of your decorated business and/or dressed-up team to halloween@lifesumo.com.au.

  • Add any standout costumes as a separate photo and include the team member's name.

Your photos will be shared via our social media channels in the lead-up to Halloween.

$250 not quite chaotic enough?

Raise the Stakes.

Some businesses enter the Crooked Kingdom. Others choose violence.*

No purchase or donation is required to enter or win. Making a donation will not increase an entrant's chances of winning or form part of the judging criteria.

You're still in the story.

Every road leads to $25,000.

Don't own a business? Don't have kids? Don't live next door? There isn't one right way to get involved.

Donate

Help move the tracker.

Share

Send the campaign to someone who'll get behind it.

Come along

Join us Friday, Saturday or both.

Colour

Get the kids into Once Upon a Crime.

Get the office involved

Enter the Crooked Kingdom Business Challenge.

Raise the Stakes

For businesses feeling particularly brave.

Before you enter the Kingdom...

The important stuff.

WhenFriday 30 + Saturday 31 October 2026
Time5pm till late · both nights
CostFree community event
WhoFamilies, kids, grown-ups and assorted creatures
CostumesVery much encouraged
CauseMake-A-Wish Australia
Goal$25,000
Colouring enquirieshalloween@lifesumo.com.au

The Crooked Kingdom

71 Morgan Street, Yorkeys Knob
Get directions ↗

Help us rewrite the ending.

Halloween will finish. The costumes will come off. The Crooked Kingdom will disappear. But what we raise together can become something much bigger than one weekend.

Donate to Make-A-Wish ↗Back to the beginning ↑